Integrated Customer Loyalty: New Paradigms of Ease, Simplicity, Speed
Lenati’s Clay Walton-House is a Featured Panelist and Columnist for Loyalty 360. This article is the second of a year-long series titled “Way of the Future: An Integrated Approach to Loyalty...
View ArticleIntegrated Customer Loyalty: Organizing for Customer-Centricity
This article is the fourth of a year-long Lenati series titled “Way of the Future: An Integrated Approach to Loyalty Strategies.” For context and additional reading, see the first, second, and third...
View ArticleWine Marketing: How Emotion Drives Customer Loyalty
It’s a magical time of year for Washington wine. Wineries across Washington State are wrapping up on one of the earliest and hottest harvests in history, which means the 2015 vintage is likely to be a...
View ArticlePokémon Go Opens a New Door to Digital Marketing
Retailers have been trying to leverage digital media to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made their dreams come true. Augmented...
View ArticleThe end of the unsubscribe
How leading subscription services use digital engagement to keep their customers happy and renewing. Brands jumping into the world of subscription services often make the mistake of funneling a...
View ArticleOn their terms: Evolving customer success for millennial B2B tech buyers
We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what about […] The...
View ArticleSVOD wars: What telcos can learn from Disney and Netflix
When billions of people across the globe were quarantined due to COVID-19, consumers embraced subscription services of all kinds, from replenishment services and food delivery to retail boxes and...
View ArticleAre you offering a personalized banking experience?
New banks are coming after you You can usually tell when a bank is having trouble relating to customers and prospects. The very look of the website says, “Web 1.0, […] The post Are you offering a...
View ArticleRaising the bar on travel loyalty programs
How travel, tourism, and hospitality must evolve loyalty programs post-pandemic Travel loyalty programs have played a critical role in the travel, tourism, and hospitality industries since the first...
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